BRANDING
SHERPA
November 18, 2025
Project Overview
Sherpa is a Bangladesh-based hiking gear rental brand that makes outdoor adventures more accessible by offering premium trekking and camping equipment on rent. The goal was to create a visual identity that inspires confidence, adventure, and reliability for both first-time hikers and experienced trekkers.
Project Overview
Sherpa is a Bangladesh-based hiking gear rental brand that makes outdoor adventures more accessible by offering premium trekking and camping equipment on rent. The goal was to create a visual identity that inspires confidence, adventure, and reliability for both first-time hikers and experienced trekkers.
Project Overview
Sherpa is a Bangladesh-based hiking gear rental brand that makes outdoor adventures more accessible by offering premium trekking and camping equipment on rent. The goal was to create a visual identity that inspires confidence, adventure, and reliability for both first-time hikers and experienced trekkers.
The Challenge
The outdoor equipment market is often perceived as expensive and inaccessible, especially for beginners. Many rental businesses also struggle to establish credibility because customers rely on their equipment for safety and comfort.
The challenge was to create a brand identity that communicates:
Trust and reliability
Adventure and exploration
Premium quality
Professional service
Accessibility for beginners while remaining credible to experienced trekkers
The Challenge
The outdoor equipment market is often perceived as expensive and inaccessible, especially for beginners. Many rental businesses also struggle to establish credibility because customers rely on their equipment for safety and comfort.
The challenge was to create a brand identity that communicates:
Trust and reliability
Adventure and exploration
Premium quality
Professional service
Accessibility for beginners while remaining credible to experienced trekkers
Logo construction
Logo construction
The Solution
The identity is built around the idea of reaching the summit. A minimalist mountain, a lone hiker, and a rising sun come together to symbolize exploration, achievement, and new beginnings. Paired with an elegant serif wordmark, the identity balances rugged adventure with a refined, premium aesthetic.
The Solution
The identity is built around the idea of reaching the summit. A minimalist mountain, a lone hiker, and a rising sun come together to symbolize exploration, achievement, and new beginnings. Paired with an elegant serif wordmark, the identity balances rugged adventure with a refined, premium aesthetic.
color palette
color palette
TypoGraphy
TypoGraphy
Logo Variations
Logo Variations
Deliverables
Logo Design
Brand Guidelines
Social Media Assets
Packaging Design
